Maintaining Brand Presence
I get so many emails from clients wanting to know the sure-fire way to market their site for conversions. It can be done, even in adult, but its a lot of work to get there.
The tricky thing about porn marketing is that the market changes all the time. Every site has a different customer, so you have to try all types of marketing to see what converts the best. Its a never-ending trial-and-error and costs a lot of money.
I always tell clients that 20% of a site budget is development and 80% is marketing.
There are still millions of customers buying porn every day – online and offline – but the market is completely flooded with competition. It takes massive effort to make your sites stand out. Not only do you have to design an attractive tour that will convert, you must also develop a known brand in your niche. That means having a constant presence on as many sites in your niche as possible.
Ok, so how do you maintain your brand presence in a flooded market? This requires a mix of free site submissions, member banner trades, and paid ads.
Banner trades and paid ads take some hunting to find the right deals. Many paysites (large and small) will rotate your banner in their member’s area, provided your site matches the needs of their members and it converts. Just find sites in your niche and send an email to the webmaster. About 10-20% will respond.
Paid ads work the same but getting banner approval is a lot easier. Member area banner trades pay the site owner an affiliate commission. However, a paid ad is guaranteed money for a site owner. You can buy pay-per-click ads from many sources these days, but what a lot of marketers don’t realize is that any banner trade can be a paid ad. If you really want your banner in the member’s area of another site, or in a good spot on a free site, offer the site owner some money. The response rate for an email offering money is around 99.999%.
Free site submissions are rather easy. Conversions from free sites happen every second of every day, but your success will depend on whether your offer meets the demands of the customer. For instance, you can’t sell a leather/bondage paysite on a teens tgp or on an asians tube. The offer must meet the audience.
Here’s a couple tools to make this part of your day really simple:
Chameleon Submitter – Use this tgp submitter to easily post every day to hundreds of tgp sites. The result is usually a lot of traffic. Just make sure your fhg page is simple and unique. Don’t try submitting a gallery or template you posted for affiliates. Every tgp owner has already seen it dozens of times.
Tube Sites Submitter – Tubes are an unavoidable channel in the adult world. They are by far the most popular destination on the web to watch porn. If you want to capture some of those tube surfers, your video must stand out and your offer must be cheap. Few tube surfers will go from watching hundreds of hours to free porn to paying for a paysite UNLESS the offer is too good to pass up. You can’t charge $30 a month for content he gets for free. You can charge $10 a month for just about anything.
For more info and help contact Market Mofo
marketing, porn, ppc, tgp, tubes
