There’s no money in porn.
Spend a couple of minutes on any of the free tube sites, like xhamster, pornhub, or porntube, and one question immediately comes to mind – why would anybody pay for porn? There are now thousands of tube sites and the largest tubes have thousands of full-length porn videos for FREE. Watch as many hours of free porn as you want with no obligation.
For people that own porno paysites, the tubes are a depressing subject, and they are a regular daily topic on adult webmaster forums like gofuckyourself.com. Most adult webmasters blame the tubes for the rapid decline of the porn industry over the last few years, which resulted in many major adult producers going out of business. And they wouldn’t be wrong.
From a surfer’s perspective, tubes are the answer to all of the problems with porn sites – hidden charges, weak member’s areas, and a lack of variety. Visit a tube and you get all the variety you can handle with zero fees. You don’t have to join multiple sites to enjoy three different niches. You just click a different category and you are there.
The problem with all of this is that porn still has to be produced, and production costs money. This point is being overlooked for now, but it won’t be long until the content sources dry up and surfers will be looking for fresh content. Right now the only producers that can afford to mass-produce new content are the large companies. They of course are also the companies that own the large tubes. They supply their own paysites and tubes with fresh content every day. But what kind of content are they delivering? Companies like Mofos and Reality Kings are churning out over-produced, vanilla content. This is good for the newbie surfer, but experienced porn surfers get bored with this type of content fast. Unfortunately, their desire to surf for free bankrupted the studios that were producing anything else!
Now in 2011, the industry consists of a very small number of huge companies and a huge number of very small companies. The huge companies are earning most of the porn revenue, while the small site owners continue to struggle. As time goes on, this situation will only get worse.
PornCMS has always been focused on catering to the solo models and solo proprietors of the adult industry. The tools we’ve added to the cms – like webcams, pay-per-view and blogs – were primarily added to help solo models succeed in this business. PornCMS is a great and simple platform for publishing a solo site, but how does that help when the small sites are being killed by tubes and huge production companies?
The most important tool out of all the modules on PornCMS is the webcam. This is the only content on your website (or any website) that can’t be copied, stolen, or posted on tubes. As a solo model or solo producer, your webcam is the one and only weapon you have that can allow you to survive and prosper in the adult business.
Many PornCMS clients are already taking advantage of the webcam tool with daily or weekly cam shows. Some clients broadcast their show free, while others require a membership or charge pay-per-view. The webcam module is easy to use and clients are very happy with it.
However, what most clients are not happy with is their traffic. PornCMS provides some tools to help gauge traffic, like the Google Analytics module, Dashboard stats, and campaign tracking, although these tools don’t actually generate traffic. We have a marketing department that can help, MarketMofo, but most clients don’t have the budget to hire outside marketers.
In our free marketing pdf – PornCMS Guide to Solo Model Profits – we encourage site owners to participate on adult boards and spend time on free cam sites, like MyFreeCams, to build their brand. We also encourage models to interact as much as possible with their members.
As the glut of free porn grows every day, a new way of marketing solo sites has emerged – fight fire with fire! A majority of porn surfers, and thus porn buyers, are spending their time on tube sites, torrent sites, and porn sharing message boards. Since that is where the customers are surfing, a key strategy of solo model marketing should be to join and engage on these free sites.
We know these surfers are looking for free porn, so give it to them. Upload and share your videos and photos with free porn surfers. Let them get to know you and turn them into fans. Then market the one thing they can’t get for free – your webcam. Post a title screen at the end of every shared video with your cam show times and website address. Customize your signature on the boards with your cam schedule. Focus all the time on bringing people back to watch your cam show and you will turn free surfers into paying customers.
Here’s a list of sites where I recommend you join and share:
PornBB (surfer board)
My Dirty Hobby (amateur sharing site)
FreeOnes (surfer board & free galleries)
xHamster (free tube & partner program)
PornUsers (surfer board)
WhatBoysWant (surfer board)
Cheggit (torrent site)
Planet Suzy (surfer board)
Amateur Pile (surfer board)
Peachy Forum (surfer board)
Link Indexxx (illegal sharing site)
Free Porn Source (surfer board)
Oh, and here’s a Public Service Announcement you can share:
free content, porn, torrents, tubes, webcams
